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Discover Truth In Network Marketing
Perspectives On Multi-Level Marketing

Differences Leading to Success

I'm confident in representing Cognigen because they offer great products and excellent service. But professional execution of the business basics is NOT enough in network marketing. If you want to pick a company that is a winner, your need three essential elements.

Essential Element: Consumable products.

If you're looking to generate long-term residual income, consumable products are a must. This is why there are so many network marketing companies selling cosmetics, skin and hair care, household cleaners, nutritional suppliments and other consumable product lines. These are products that people use up and buy over and over again. Consumables, or services with a recurring bill, are essential for residual income.

Big ticket items, luxury goods (like jewelry and toys) and non-consumable products are also marketed by MLM companies, but unless you have a passion for a particular product and enjoy retail sales, I recommend you steer clear of these programs. Most people simply don't enjoy selling so you lose 95% of your potential business builder market if you're doing a direct sales program. Finding people who can duplicate sales success is tough. You have to sell your idea to salespeople, and selling a salesman can be quite a challenge! It is better to stick with consumables with wide market appeal and focus on business building rather than product pushing. Find a product line that supports transfer buying, and you'll be ahead of the game.

Essential Element: A balanced compensation plan.

I've met more than a few people who didn't understand the pay plan of the company they were actively promoting. This is where the real "smoke and mirror" tactics become apparent. I always compare compensation plans as the first step in evaluating a company. If I was interviewing for a job, I'd want to know how much it paid before I accepted the position, wouldn't you?

If you don't know how the pay plan works or the requirements for getting a bonus check, you can't effectively or objectively compare companies. Would you start a traditional business without knowing if you could make money at it? Most people wouldn't, but these same people will join a network marketing program without understanding the mechanics of the pay plan.

A good pay plan allows the part-timer to quickly develop a positive cash flow while still rewarding the full-time career professional who builds a big business. And the products must be reasonably priced. This is a tricky balance that only a few companies ever achieve. This is the BIG DIFFERENCE between Cognigen and other companies in the network marketing industry. Cognigen has achieved a balance between their profitability, the pay for part-timers, and the pay for full-time career professionals, while selling products and services at prices BETTER than the typical consumer pays. That is the Cognigen difference, and it is a BIG DIFFERENCE.

The first hurdle for a new network marketer is getting to a positive cash flow. If a new distributor achieves and stays cash flow positive, you'll have a distributor for life, and they can fund their future business growth out of the profits, rather than out of their pockets.

Essential Element: Competitive Prices.

One thing that clearly points to the problems of network marketing is that when people leave most companies, they stop buying the products. What this tells you is that the products by themselves were not a good value for the money. So people in the business are mostly in it for the money, and the products are overpriced to provide the extra money needed to pay commissions.

The high prices usually mean a high cost to get started as well. Cognigen takes a different approach. The commissions are not huge, but there is ZERO startup cost. And the services are a better value than you can get otherwise. I know this because I routinely have the "Big Three" phone companies calling to try to get me on some phone plan, and when I tell them what I am paying they quickly go away!

Putting It Together

Consumable products PLUS a balanced compensation plan PLUS resonable prices are three essentials for network marketing success. If you find a stable, established network marketing company that has quality consumable products at competitive prices, a balanced pay plan, prompt shipping, and excellent customer service, then you've found a winner. Cognigen Is A Winner! Add to this the support and training from the Cognigen online network and you have the formula for success.

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Discover Truth In Network Marketing
Guided Tour • Netweb Marketing • Our Story
Realities of MLM • Success Factors • Get Started
Debunking Scams • Pyramids • Selling Schemes • Ponzi Schemes

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